Digitalize Namur 2024

On February 2nd and 3rd, 2023, our team had the privilege of participating in the Digitalize exhibition held at Namur Expo. This event was an exceptional opportunity for us to explore the latest trends and innovations in the digital field.

On this occasion, Daniel Van den Hove held a conference on digital transformation, of which you will find an overview below:

The world is constantly changing, and the Covid crisis has accelerated the shift in consumer and business behaviors. A company absent from the digital realm will disappear within 5 to 7 years in favor of others that are more agile or innovative.

The current model is no longer sustainable; it requires a fundamental paradigm shift. As leaders, you are faced with an avalanche of new technologies that must add value and meet the new expectations of your customers, consumers, suppliers, as well as your employees, who are themselves potential consumers.

Digital transformation must be based on three axes: rethinking the business model, transforming the operating model, and using technology as a change accelerator.

To start, focus must be on the consumer, their expectations in terms of products and services, their ways of interacting, while also considering generational specificities.

Next, a new operating model based on simplifying processes, measuring performance, and continuous evolution must be defined and implemented. Since resistance to change is the main barrier to the success of a transformation, it will be necessary to identify and manage the repercussions on employees. Investing in their support and training is a good way to approach the future and increase the chances of success.

Technologies must be used as accelerators and agents of change. They will become differentiators but will only have an impact if they directly contribute to the value delivered to consumers, the organization’s ability to be more effective, and faster decision-making to anticipate and adapt to evolving needs.

To approach digital transformation calmly, a strategy must first be established for the short, medium, and long term, the transformation program must be structured, and agility and the culture of perpetual change must be institutionalized. It is important to move from the project stage to a true culture to embed this new reality into the company’s DNA.

Companies that don’t embark on their transformation journey will face a lack of visibility, no longer being seen as innovative. They will also struggle to retain their existing talents and attract new ones. Thus, this transformation becomes a prerequisite for the survival of the company.

Would you like to learn more? Watch the replay of Daniel Van den Hove’s conference at the Digitalize Namur 2023 trade show on “The Keys to Digital Transformation.